#demand-side platform tag

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

Marketing tech

fromDigiday

2 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.

Marketing tech

fromDigiday

1 month ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.

Marketing tech

fromDigiday

3 months ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.

fromDigiday

1 month ago

Marketing tech

Pitch deck: Here's how Amazon has been selling its DSP so far this year

fromDigiday

1 month ago

Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Marketing tech

fromDigiday

4 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

Marketing tech

fromDigiday

2 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.

Marketing tech

fromDigiday

1 month ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.

Marketing tech

fromDigiday

3 months ago